Of course we want to be rational, to weigh the cost and benefits of each option, and then taking the option with the maximum upside. And that works, many a time.

However, there’s still a place for emotions, and when we look at even our most rational choices, we might realize that, more often than not, our emotions influenced the decision we took. And that is ok.

We’re emotional beings, and being invested emotionally means we care about the outcome. And that’s why we care about the inputs and the process.

So, far from being the villain, our emotional being is the hero in making us human and driving the change we care about.